LEAD WITH IMPACT

Turn your team into top performers—and sell more homes, more often.

Discover the Difference

Is Your Sales Team Set Up for Success?

Find Out Now with Our → Home Builder’s Sales Performance Checklist

New Home Sales, Redefined.

We Are Impact Eighty-Eight.

Experts in new homes sales performance improvement, we partner with home builders and real estate teams to deliver real-world strategies built for today’s market. No outdated tactics, no fluff—just the tools your team needs to sell smarter and achieve sales excellence.

With innovative solutions, proven results, and an unmatched commitment to your growth, we redefine what it means to succeed in new home sales.

Ready to see your team thrive?

Let's get to work.

Your Sales Team Doesn’t Have a Sales Problem—It Has a Communication Problem

Most sales leaders underestimate how much internal miscommunication holds their teams back. It drains speed, clarity, and sales. Studies show companies are up to 25% more productive when communication is dialed in.

Imagine leading a sales team where every conversation fuels momentum, accountability, and results.

That’s why Impact Eighty-Eight partners with the Paul Herzog Group’s Print® Survey—helping sales leaders build a culture where communication drives performance.

Transform Your Sales Culture With Us

Why Impact Eighty-Eight?

✔ Training That Sticks: Our ongoing hands-on coaching keeps your team learning, growing, and closing deals all year long.

✔ Tools That Work: Practical strategies to uncover buyer needs, overcome objections, and close with confidence.

✔ Growth That Stays Ahead: Training that evolves with the market, keeping your team sharp, competitive, and ready for what’s next.

✔ Proven Results for Industry Leaders: Trusted by top builders like Tresidio Homes, Pacific Lifestyle Homes, and Trumark Homes to deliver game-changing performance.

✔ Manager Development for Driving Sales: Emphasizing the training of front-line managers to effectively coach and enhance team performance.

Explore the Beliefs that Fuel Our Impact

Nationwide Training: Over 24 Years of Proven Success

Let’s build the sales team you’ve always wanted.

Let's Get Started

What They’re Saying

Shant Samtani | Vice President Sales, Esperanza Homes

“My sales team was not achieving customer satisfaction goals, internal partners grew frustrated with our sales team, and our sales strategies were not scalable. I hired Ryan Taft to fix those problems and today, my sales team is likable, boasts industry-leading employee and customer satisfaction, hits sales and revenue goals, and in my opinion, is the best sales team in the country.

Ryan totally engrained himself into our sales team. The emotional investment that he made into our people by becoming their friend and mentor speaks volumes to how personally he takes improving people’s lives. I’m a better person because of Ryan Taft. I’m also a National Sales Leader of the Year award winner at the NAHB’s Nationals. Three additional team members have received either silver or gold award honors for their sales excellence as well in the prior 3 years—all because of Ryan Taft. I highly recommend working with Ryan, your sales team will thank you for the impact that this decision will have on their personal and professional lives. He is the best sales trainer in the world.”

Tammy Zink | Area President, View Homes

“Before coaching with Ryan, my sales team struggled to connect authentically with customers, especially coming out of COVID. Building meaningful relationships felt harder than ever. Through his relatable and authentic training, Ryan taught my team how to tap into their own personalities and curiosity to form deeper connections with clients. He showed them how to uncover why customers are looking to make a change, empowering them to approach conversations with intention and honesty.

Ryan also held my team accountable by challenging them to shift their mindset and adopt a more customer-focused approach. Additionally, he coached my sales managers on how to reinforce these principles through structured field time and coaching conversations, ensuring that the training translated into actionable results and improved sales performance. I highly recommend Ryan and his approach to sales training. He is a true master of his craft, and his training is an invaluable investment in your team’s success.”