People-First Sales Training for New Home Sales Teams
Builder-specific sales training for new home teams nationwide—equipping professionals to build trust, protect margin, and drive confident buyer decisions.
Today’s Buyer Requires a
Different Sales Approach
In today’s market, buyers are cautious.
Rates fluctuate. Incentives shift. Competition intensifies.
And many sales teams respond by:
Speeding up the process
Leaning harder on price
Talking more than listening
Pushing for decisions buyers aren’t ready to make
That approach worked in a hot market.
It doesn’t work now.
Buyers don’t experience your CRM.
They experience your people.
Introducing Our Newest Performance Improvement Trainer!
Built Inside the Industry. Proven in the Field.
With more than two decades in new home sales and leadership, Jeremiah Gore understands what separates average sales teams from high-performing ones.
His experience includes:
✔ Front-line new home sales
✔ Sales management and coaching
✔ Division-level sales leadership
✔ Revenue-focused strategy development
He understands the realities of:
✔ Model home traffic volatility
✔ Rate-driven buyer hesitation
✔ Incentive-heavy competitive environments
✔ Long sales cycles requiring disciplined follow-up
This is sales training shaped inside the pressures of homebuilding—not adapted from other industries.
Our Sales Trainings
The Core Skills Series
Years of favorable markets—and the pandemic surge—left many sales professionals with habits that don’t hold up under pressure.
The Core Skills Series resets the fundamentals of new home sales:
• Emotional discovery that reveals real buying motives
• Disciplined follow-up that keeps you top-of-mind
• Structured first-visit conversations that create urgency without pressure
• Turning objections into clarity
• Margin-protecting conversations in incentive-heavy markets
This is the foundation of consistent conversion in any market.
The Communication Series
New home sales is emotional. Buyers are navigating life transitions—not just floor plans.
This series strengthens a consultant’s ability to:
• Ask deeper discovery questions
• Interpret buyer hesitation
• Control tone, pace, and presence
• Build buyer confidence without pressure
• Lead conversations instead of reacting to them
Because clarity—not volume— drives decisions.
The Developing You™ Series
High-performing sales professionals are developed—not improvised.
The Developing You™ Series focuses on building disciplined, self-aware professionals who sustain performance in any market.
This series strengthens:
• Priority discipline
• Personal accountability
• Professional growth
• Sustainable performance habits
It also integrates the Paul Herzog PRINT® model, helping sales professionals understand the hidden drivers behind their behavior, decision-making patterns, and stress responses.
Strong sales culture and performance begin with strong individuals.
The Competition Series
Coming Soon
The Roadblock Series
Coming Soon
The Results Builders Experience
This isn’t motivational training. It’s performance development.
Builders who invest in this work see:
✔ Improved conversion from traffic to contract
✔ Fewer stalled buyers and ghosted follow-ups
✔ More confident handling of incentives and pricing conversations
✔ Stronger follow-up discipline and consistency
Sales leaders experience:
✔ Stronger pipeline visibility and accountability
✔ Reduced discounting through trust-based selling
✔ Clearer coaching rhythms
✔ Greater alignment between leadership and front-line execution
The result is not just more sales.
It’s stronger sales systems.
Ready to Strengthen
Your Sales Team?
Charlie Penovich | Community Sales Manager, Taylor Morrison
"Ryan Taft changed the trajectory of my career. I was a good New Home Salesperson but hit a slump. When I reached out to Ryan, he coached me with consistent tweaks and held me accountable via daily check-ins. I’m proud to say I won HBACA MAME Salesperson of The Year last year, and Ryan was key to making that happen. Many trainers know how to help you increase sales, but Ryan’s superpower is personalizing how to take you from good to great.”
Shelby Rebeiro | New Homes Specialist, Pacesetter Homes
“There are not enough words to express the gratitude I have. Thank you for absolutely changing my life! Switching careers was terrifying and uncertain. Through reading your books and attending these trainings, I have gained valuable insight into myself and experienced both professional and personal growth. From our first training together to today, I actually feel like I can conquer new home sales.”