The Right Partnership Changes Everything
Tired of the traditional approach that feels outdated and transactional?
You’re not just looking for another new homes sales training company. You want a partner who breaks tradition, embraces authenticity, and creates impact that lasts far beyond the sale.
Real transformation doesn’t come from scripts or one-size-fits-all systems. It comes from developing people—equipped to adapt, connect, and lead in any situation.
When you put people first, performance follows.
Ready for a team that thrives in any market?
Our Team
Ryan Taft
Founder & Chief Impact Officer
Ryan Taft is an accomplished speaker, author, and sales expert renowned for his passion in helping individuals achieve breakthrough results in sales, business, and life. With over 20 years of experience, he has profoundly impacted the new home sales industry.
Starting his career as a licensed Realtor® in Arizona, Ryan soon became the National Sales Training Manager for a $10B Fortune 100 home builder. He later served 12 years as a Senior Consultant at Shore Consulting, training thousands of sales professionals and leaders.
In 2024, Ryan founded Impact Eighty-Eight, a training and performance improvement company, where he collaborates with top home builders nationwide. Drawing on his expertise in human performance, psychology, and sales skills development, Ryan delivers engaging training experiences that drive teams to achieve peak performance at all levels.
Ryan is the author of The Sales Cure and StoryGetter, and co-author of Buying the Experience and Tougher Market New Home Sales. He frequently contributes to industry publications, blogs, and podcasts.
A Certified Speaking Professional with the National Speakers Association since 2018, Ryan lives in Gilbert, Arizona, with his wife, Melissa, and their three dogs—Odie, Ava, and Chadwick.
Lindsey Ayala
Chief Growth Officer
Lindsey is a seasoned executive with over 20 years of experience in sales, customer success, marketing, and business development within the new homes industry. Committed to fostering strong client relationships, she works wholeheartedly to drive growth and success for home builders nationwide.
Previously, Lindsey held leadership roles at Shore Consulting, excelling as Senior Director of Client Success and Director of Sales. She developed and implemented customer success strategies, led high-performing teams, and strengthened client relationships to enhance engagement and loyalty.
As Corporate VP of Sales at Crescent Homes, Lindsey managed sales strategies across multiple divisions, launched new operations, and built sales and management teams that achieved exponential increases in lead conversion and revenue.
With a proven track record of achieving organizational excellence, enhancing client satisfaction, improving sales performance, and expanding market share, Lindsey brings unparalleled expertise to the table. She offers exceptional sales training and strategic guidance to home builders, helping them elevate their teams and excel in the competitive new home market.
Cassy Williamson
Strategic Performance Coach
Cassy Williamson doesn’t just coach leaders—she activates them. With a career that spans industries and impact, Cassy brings a rare blend of emotional intelligence, strategic execution, and contagious energy to every room she steps into.
From performing for military audiences as a national speaker and artist, to leading high-performing sales teams and reshaping customer experience strategies, Cassy has built her career on one core belief: people perform at their highest when they feel seen, equipped, and inspired. Her mission is to help others rise with confidence, purpose, and unapologetic leadership.
As Impact Eighty-Eight’s Strategic Performance Coach, she leads The IMPACT Series: New Hire Blueprint—an 8-week onboarding experience designed to turn new home sales professionals into service-driven, results-minded leaders from Day One.
Known for her high-energy delivery and grounded real-world insight, Cassy brings a leadership lens to sales development that resonates across industries. Whether she’s keynoting for executives, coaching first-year reps, or mapping customer experience journeys, she delivers actionable clarity with unmatched heart.
Because for Cassy, it’s not just about building success—it’s about building people who believe in the impact they can make.
Arianna Leslie
Digital Content Director
Arianna brings a dynamic range of expertise in digital media, with a career spanning writing, video production, and design. She has worked in television, communication management, and digital content creation, delivering innovative projects that amplify brands and engage with audiences across diverse industries.
Known for her precision and adaptability, Arianna leads creative initiatives and social media strategies at Impact Eighty-Eight, blending technical expertise with a sharp creative vision. She thrives on collaboration, transforming stories and ideas into messaging that inspires connection and creates opportunities.
Arianna’s passion lies in leveraging creativity to spark meaningful change. Whether shaping narratives, designing compelling visuals, or crafting cohesive campaigns, she is driven by the power of storytelling to build authentic relationships that create lasting impact.
We Give Back.
A portion of our profits goes toward causes that matter.