Three Reasons Why Curiosity is a Sales Superpower
The Ultimate Sales Superpower: Unlocking Success with One Key Trait
If you could possess any superpower to excel in sales, which one would you choose? Superhuman persuasion? Unshakable confidence?
For me, there’s no question—curiosity.
Curiosity isn’t just a skill—it’s a game-changer. It separates top-performing sales professionals from those who simply go through the motions. When you become genuinely curious, you create a standout experience, build stronger connections, and uncover the real reasons buyers are making a move.
Here are three ways mastering curiosity will transform the way you sell.
1. You’ll Make the Buying Experience Stand Out
Think about the last time you walked into a new home sales office. Chances are, you were asked the same predictable questions:
“Is this your first visit?”
“How did you hear about us?”
“How long have you been looking?”
“What size home are you looking for?”
These are transactional questions, not curious ones. Buyers hear them over and over again. If you sound like every other salesperson, you’re easy to forget.
Curiosity changes that. When you shift from qualifying buyers to genuinely understanding them, your conversations become engaging, meaningful, and memorable.
As Dale Carnegie famously said in How to Win Friends and Influence People: “In order to be interesting, you first have to be interested.”
Ask questions that show real interest in the person—not just what they’re buying—and you’ll instantly set yourself apart.
2. You’ll Keep Buyers Engaged (and Avoid Sounding Salesy)
Ever had a conversation with someone who was clearly just waiting for their turn to talk? Feels awful, right?
That’s how buyers feel when they interact with a salesperson who’s more focused on closing the deal than understanding their needs. I call this commission breath—and buyers can smell it from a mile away.
Now, imagine a friend tells you, “I might have to move.” Would you respond with, “How many bedrooms do you need?” Of course not! You’d naturally be curious and ask:
“Why’s that?”
“What’s going on?”
Yet, in sales, too many people skip this step. They rush to talk about square footage, floor plans, and pricing without ever uncovering what truly matters to the buyer.
Curiosity keeps the focus on them, not you. And when buyers feel understood, they stay engaged—and more importantly, they trust you.
3. You’ll Tap Into the Buyer’s Real Emotions
You’ve heard it before: “People buy emotionally.” But most sales training skips over how to actually uncover those emotions.
The secret? Ask the right questions, and buyers will tell you their story. And when they do, something powerful happens—I call it the Three R’s:
Retell – Buyers recount their situation in their own words.
Relive – As they share details, they mentally time travel back to the experience.
Refeel – In reliving the story, they re-experience the emotions tied to it.
That’s when you uncover what’s really driving their move.
***CHOOSE DIFFERENT EXAMPLE, USED IN OTHER BLOG***
For example, I once had a buyer tell me he wanted to move “to be closer to work.” But as I dug deeper, he revealed that he had missed his daughter’s first dance recital—and felt like he was missing her entire childhood.
That’s the real motivator. And when you uncover that level of emotion, you’re no longer just selling a house—you’re helping buyers create a better life.
Curiosity Separates Good Salespeople from Great Ones
The best sales professionals don’t just present homes—they uncover buyers' deepest needs, motivations, and desires.
✔ Ask better questions—go beyond surface-level answers.
✔ Stay in discovery mode—don’t rush into selling.
✔ Listen for stories—because emotion, not logic, drives decisions.
Curiosity isn’t just a soft skill—it’s a competitive edge. When you master it, you create deeper relationships, guide buyers with confidence, and ultimately, close more deals.
Want to turn curiosity into your strongest sales tool? Explore our Sales Training Programs and learn how to connect, engage, and sell with confidence.