Transform Your Team Culture

with the power of Print®

Have you ever felt like you were part of a company that had incredible potential, but collaboration with other leaders made it frustrating?

You're not alone. The reality is, that you'll always work with others—so the question becomes: how can you foster an outstanding culture without expecting everyone to think or act just like you?

However, meaningful change isn’t achieved through quick fixes like trust exercises or inspirational seminars. Real transformation requires honest self-reflection, hard work, and a willingness to address both strengths and weaknesses head-on.

To help leadership teams and companies achieve this, Impact Eighty-Eight is proud to partner with the Paul Hertz Group to offer The Why of You Powered by PRINT®—a breakthrough model of human motivation and behavior that was developed by The Paul Hertz Group.

Ryan Taft is a licensed practitioner/coach in The Why of you Powered by PRINT®, a breakthrough model of human motivation and behavior that was developed by The Paul Hertz Group.

The approach is used to enhance understanding of the way people react and how they relate by explaining the “why” behind their behavior – why people act as they do, why they make certain choices, why they are attracted to certain things and why they function better in certain situations than others.

Everyone has core motivations that drive their actions and behaviors. PRINT® reveals what these motivators are and in doing so, clarifies what is needed to bring out people’s best. It helps unleash the potential that lies within all people. PRINT® is a valuable guide to create success and reveal what can be done to face and overcome one’s challenges. PRINT® builds insight into others, as well as one’s self.

There are 72 PRINTS®, each with their own core motivations and behaviors. No PRINT® is better than any other and each possesses its own natural gifts and contributions (Best Self) and its own potential barriers and obstacles (Shadow).

Every PRINT® exhibits Best Self and Shadow behavior. The goal of the Why of you program is to teach people how to diminish the frequency of Shadow behavior and increase the presence of Best Self. Shadow is people’s automatic response to the stressors in their lives. It may be more automatic for some people to be in Best Self or Shadow than others. A person’s professional and personal environment plays a role, as well as their level of self-awareness. Studies have shown there is a positive correlation between Best Self and performance. 

Ryan is certified to use and analyze the Paul Hertz Group’s PRINT® Survey, a 10-15 minute, statistically validated, highly accurate, and dynamic online instrument as part of Impact Eighty-Eight’s coaching process (dynamic meaning that the questions adapt based on how previous ones are answered, resulting in a unique survey experience for each person). The instrument helps Ryan uncover an individual’s core motivators and the behaviors that reflect both their Best Self and their potential Shadow. This information helps us work in partnership with individuals to efficiently accomplish goals and generate strategies to yield desired results.

Knowing “why” accelerates successful growth and transformation. PRINT® provides this vital information.