
Sales Training Programs
The Core Skills Series
Years of favorable markets and the pandemic have left many sales professionals complacent. The Core Skills Series moves beyond outdated training, equipping your team with essential habits like uncovering customer needs through curiosity, staying top-of-mind with meaningful follow-up, mastering first-visit closing, and turning objections into opportunities.
This isn’t just training—it’s the foundation for lasting success.
The Communication Series
Effective communication is the heart of successful sales. The Communication Series takes a deep dive into critical skills like uncovering customer stories, sharing impactful narratives, and interpreting buyer cues such as body language and vocal tone. You’ll also learn to leverage empathy to build trust and foster deeper, more meaningful customer relationships.
This series goes beyond words—it’s about creating lasting connections that drive results.
The Developing You™ Series
Success in sales starts with personal growth. The Developing You Series focuses on skills to help you thrive, including mastering priority and calendar management, living a balanced and fulfilling life as a sales professional, and using the Paul Herzog PRINT model to become your best self.
This isn’t just about sales—it’s about becoming the best version of you.
The Competition Series
Coming Soon
The Roadblock Series
Coming Soon

Learn Which Training Program Fits You Best
Charlie Penovich | Community Sales Manager, Taylor Morrison
"Ryan Taft changed the trajectory of my career. I was a good New Home Salesperson but hit a slump. When I reached out to Ryan, he coached me with consistent tweaks and held me accountable via daily check-ins. I’m proud to say I won HBACA MAME Salesperson of The Year last year, and Ryan was key to making that happen. Many trainers know how to help you increase sales, but Ryan’s superpower is personalizing how to take you from good to great.”
Shelby Rebeiro | New Homes Specialist, Pacesetter Homes
“There are not enough words to express the gratitude I have. Thank you for absolutely changing my life! Switching careers was terrifying and uncertain. Through reading your books and attending these trainings, I have gained valuable insight into myself and experienced both professional and personal growth. From our first training together to today, I actually feel like I can conquer new home sales.”