Not just onboarding—this is where confident sales careers begin.
Most new hire programs are an introduction. Ours is a transformation.
New Hire Blueprint is an 8-week, hands-on sales training experience built for new home sales representatives, especially those who got the job, but never got the playbook.
The “Why”
We’ve seen it too many times: a new sales hire walks in the door, full of energy and potential… and gets a login, a stack of brochures, and a pat on the back.
No wonder so many reps burn out—or worse, coast without confidence.
The New Hire Blueprint was born to change that.
This isn’t just onboarding. It’s the foundation every home builder sales rep deserves—the stuff that turns potential into performance, fast. Over 8 weeks, we guide your people through the most important (but often skipped) parts of starting strong in this business.
It’s part coaching, part curriculum—and 100% designed to get them ready for real conversations, real buyers, and real results.
You’re a builder hiring new reps—or retraining reps who were never properly onboarded
Your team is talented, but lacks confidence, follow-up structure, or product knowledge
You’re tired of saying “they should know this by now…”
You want your reps to connect, not just sell
This Is For You If…
You’re looking for a plug-and-play LMS module with no interaction
You believe “sink or swim” is an effective training strategy
Your reps are already highly experienced and consistently performing
This Is Not For You If…
Inside the 8-Week Blueprint
Here’s the journey your reps will take with us:
Week 1: Knowing Your Why
We start with purpose. Sales reps discover what drives them—because buyers feel the difference.
Week 2: Know What You Sell
From floor plans to features, they’ll master the product, builder story, and every detail that makes them confident.
Week 3: Ask Better Questions
We teach how to uncover the buyer’s real story—and how to make them feel heard.
Week 4: Educate Without Overwhelming
Reps learn to guide decision-making and handle buyer confusion like pros.
Week 5: Follow-Up That Feels Like Service
No more “just checking in.” We build custom rhythms that nurture without being pushy.
Week 6: Deliver a Memorable Customer Experience
What buyers remember is how you made them feel. We make sure that’s a good thing.
Week 7: Prospecting With Purpose
Get them driving their own traffic and reconnecting with agents in ways that work.
Week 8: Leave a Legacy
We close with what it really means to show up as a true professional—and a builder’s brand ambassador.
✔ Live Zoom training each week with real-time coaching
✔ Hands-on projects + resources (no busywork—real tools they’ll use on the job)
✔ Replay access for every session
✔ Supportive peer group of reps learning alongside them
✔ Private cohort option available for large builder groups
What’s Included:
They’ll Walk Away With:
✔ Acronym cheat sheets
✔ “Know Your Tools” Tracker
✔ Buyer Journey Map
✔ Leader Lens Worksheet
✔ Follow-Up Rhythm Builder
✔ Secret Shop Reflection
✔ Overcoming Objections Guide
✔ Realtor Outreach Checklist
✔ And many more
These aren’t just downloads—they’re habits in the making.
How It Works
➤ All sessions are delivered via Zoom with expert trainers
➤ Reps can join the public cohort or a private class just for your team
➤ Assignments are designed to be applied in the field, not just talked about
➤ We don’t share pricing on the site—just reach out to learn more
Event Details
Next Start Date: October 8, 2025
Location: 100% Live and Virtual (taught in real time)
Format: 8 weekly sessions · 90 minutes each
Led By: Cassy Williamson, national speaker and performance coach
Transform your new hires into brand-aligned leaders who sell with strategy and serve with heart.
FAQs
-
Because without a clear, consistent onboarding system, you're gambling with your brand, your buyer experience, and your team’s performance.
Most sales teams end up with:
Half-trained (or untrained) agents representing your homes, your message, and your reputation
Sales leaders forced to lead onboarding themselves—or delegating it to someone unprepared, often reinforcing bad habits
Teams operating on market noise instead of intentional strategy—like a choir singing from different playbooks: loud, messy, and hard to trust
The IMPACT Series: New Hire Blueprint removes the guesswork. It gives your team a proven structure that builds confidence, consistency, and real results from Day One.
-
This program is designed for:
New home sales professionals joining your organization, the industry, or looking to get up to speed before applying!
Organizations looking to onboard team members with consistency, clarity, and confidence
Sales leaders who want their team to master the entrepreneurial mindset necessary to manage evolving communities and business
If you’re new to new home sales—or bringing someone new onto your team—this program will equip them to lead from Day One.
-
Cassy Williamson, national speaker, coach, and former Director of Sales & Marketing. With a dynamic background in leadership, communication, and customer experience, Cassy brings the perfect balance of real-world sales know-how and heart-led coaching to every session.
Cassy is known for her energy, relatability, and her ability to turn new hires into confident, service-first professionals who create impact that lasts.
-
Pricing varies depending on whether you’re registering as an individual or as part of a team. Group rates, private cohorts, and company partnerships are available.
For pricing and registration, email:
cassy@impacteightyeight.com -
The IMPACT Series is more than product training or a PowerPoint deck. It’s a fully immersive, 8-week coaching experience built around real people, real scenarios, and real service.
We cover:
Customer experience
Confidence in role
Buyer psychology
Prospecting strategies
Follow-up mastery
Personal branding
And so much more
It’s about mindset, skillset, and heartset—all working together.
-
Not at all. This program was created for new or transitioning sales professionals who are still building their confidence and foundational knowledge. Whether you’re brand new or simply looking for structure and support, we’ll meet you where you are.
-
Expect a high-energy, high-accountability experience.
Each week includes:
A 60-90 min virtual training session
Real-world takeaways to apply immediately
Assignments that promote field learning, peer connection, and self-reflection
Weekly coaching from Cassy and the Impact Eighty-Eight team
You’ll walk away with the confidence, clarity, and tools you need to serve buyers and grow your career from the start.
-
No and here’s why. The New Hire Blueprint isn’t meant to replace your sales training. It’s a standalone onboarding experience. While you’re pouring into the how of your company’s specific systems, we’re laying the foundation: mindset, confidence, real-world scenarios, and professional standards with tools and resources to use immediately. This isn’t just sales training. It’s a full onboarding experience that helps your new hire show up more prepared, more engaged, and more aligned with your expectations from day one.
-
Great question—and a key differentiator of the New Hire Blueprint. The New Hire Blueprint is built to be market-respectful and builder-protective. We never discuss or compare pricing, incentives, or builder-specific strategy. Instead, the focus is on universal skills, professional habits, and community leadership. Participants gain tactical knowledge they can apply to support your success without stepping into proprietary or sensitive territory.
-
We hear this concern often and it’s valid. The New Hire Blueprint isn’t here to tell your team there’s only one “right” way to do things. Instead, it equips new hires with the questions they should be asking and the topics they should be learning to succeed inside your specific system. We teach them how to get clear, not what to copy. They’ll return with a deeper understanding of what to look for—not a manual to replace your playbook.
-
We strongly encourage live attendance for maximum benefit, but recordings will be available for a limited time after each session. Homework and accountability tools will keep you on track even if you miss a week.