Stop Sabotaging Your Sales: 3 Mistakes That Are Killing Your New Home Deals

Let’s cut to the chase—if you’re struggling to close sales, it’s not just the market. It’s likely something you’re doing (or NOT doing) that’s costing you sales.

I’ve been in this business long enough to see the same mistakes play out over and over again. The best part?

These mistakes are 100% fixable. Drop them now, and you’ll see your sales skyrocket.

1. Stop Undervaluing the Price—Own It!

Here’s a tough question: Do you truly believe the homes you’re selling are worth the price?

Because if you don’t, I guarantee your buyer can feel it. You might not say, “I think this home is overpriced,” but your body language and tone are screaming it. Hesitation kills confidence, and confidence sells homes.

Fix it: Get crystal clear on the real value of the home. Is it the craftsmanship? The energy efficiency? The location? Whatever it is, you need to be SOLD before you can sell it to anyone else.

2. Stop Talking—Start Listening

Sales isn’t about proving how much you know. It’s about proving how much you i.

Too many salespeople fall into the trap of “feature-dumping” – rattling off every cool thing about the home instead of shutting up and listening.

The top 1% of sales pros? They talk 40% of the time and listen 60%.

Fix it: Next time you’re with a buyer, try this—ask a question, then pause. Let them talk. Dig deeper into their “why.” When you stop talking at them and start having a real conversation, you’ll close more sales. Period.

3. Stop Judging Buyers Before They Even Speak

One of the biggest sales killers? Making snap judgments about buyers based on their appearance.

I’ve seen it a hundred times—someone walks in looking like they just rolled out of bed, and the salesperson mentally writes them off. Huge mistake. Some of the most unassuming buyers turn out to be cash buyers ready to make a move TODAY.

Fix it: Treat every single person who walks through that door like they’re serious—because many of them are. If you don’t, you’re handing money to your competition.

Drop These Habits, Close More Sales

If you’re still doing any of these three things, STOP. Right now.

✔ Believe in the value of your homes (or buyers won’t).
✔ Talk less, listen more.
✔ Treat every buyer like a serious buyer.

Master these, and your sales will skyrocket.

Now go close some sales.