Revenue Is No Longer a Sales Problem.
It’s a Leadership One.
The leadership framework behind predictable revenue and high-performing sales teams.
Ryan Taft’s proven system for coaching sales teams that think clearly, decide confidently, and deliver consistent revenue—now available for pre-order.
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Launches April 14
“RevenueGetter is the playbook every sales leader wishes they’d had on day one. Engaging and grounded in real experience—this is the kind of book that actually moves the needle.”
— DR. MARSHALL GOLDSMITH
Thinkers50 #1 executive coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
“Ryan Taft brings an innovator’s mindset to sales leadership. RevenueGetter shows that the secret to breakthrough performance isn’t more pressure—it’s more creativity, curiosity, and coaching. Every growth-minded leader should read this book.”
— JOSH LINKNER
Five-time tech entrepreneur, New York Times bestselling author of Disciplined Dreaming and Big Little Breakthroughs
RevenueGetter can be taught, coached, and certified across leaders, teams, and organizations.
Stop Managing Performance. Start Multiplying It.
You’re not here to manage harder. You’re here to lead smarter.
Because when you know how to coach—really coach—your people don’t just perform. They own results, elevate culture, and grow revenue alongside you.
Most leaders were promoted for performance, not for people development. You were taught to manage tasks, not to coach growth.
But what actually drives performance isn’t pressure—it’s people who know how to think, decide, and deliver at a higher level.
That’s what the RevenueGetter Coaching Certification builds—a new kind of leader who multiplies performance through coaching mastery, in any industry.
“RevenueGetter gets right to the heart of what separates average managers from transformational leaders: coaching.”
— RYAN ESTIS, keynote speaker, entrepreneur, and coauthor of the bestseller Prepare for Impact
“Few books translate leadership into action as clearly as RevenueGetter.”
— MATTHEW DICKS, author of Storyworthy
“If you lead a sales team and want more than pep talks and quick fixes, RevenueGetter is the playbook you’ve been waiting for.”
— DAVID NEWMAN, CSP, author of Do It! Selling and Market Eminence
“A powerful guide for growing people, performance, and profit.”
— CALEB GUILLIAMS, author of The AND Asset and founder and CEO, Better Wealth
What You’ll Learn in the RevenueGetter Coaching Certification
Over 12 months, you’ll master the systems and skills that make coaching a repeatable part of how you lead. Each module builds on the last to strengthen your clarity, consistency, and impact as a coach. You’ll learn how to:
✔ Coach with clarity so expectations are defined, not assumed.
✔ Spot and shape behaviors that drive performance and accountability.
✔ Use feedback as a coaching tool to unlock growth and ownership.
✔ Apply proven coaching frameworks that connect individual performance to team results.
✔ Build coaching micro-skills that turn everyday interactions into development opportunities.
✔ Create a rhythm of coaching that becomes the backbone of your culture.
✔ Link coaching to revenue—because people growth and business growth should happen together.
By the end of the program, you’ll have a repeatable coaching framework that grows people and revenue—a system you’ll use for the rest of your leadership career.
Who It’s For
Sales Leaders, Managers & Directors who want consistent, high-performing teams that don’t rely on micromanagement.
Business Owners, Entrepreneurs & Executives ready to scale people, culture, and revenue at the same time.
Marketing, Customer Experience & Operations Leaders who drive revenue outcomes
Anyone leading teams responsible for revenue performance
Inside the Certification Experience
The RevenueGetter Coaching Certification is a one-year, immersive leadership development program designed for anyone responsible for generating revenue.
Through a mix of in-person quarterly sessions, monthly assignments, mentorship, and peer collaboration, you’ll learn to coach with clarity, consistency, and confidence.
At the end of the year, you’ll be certified as a RevenueGetter Coach—equipped with the frameworks, playbooks, and mindset to multiply results through people-first leadership.
Program Details
Length: 12 months
Format: Hybrid (Quarterly in-person intensives + ongoing virtual coaching)
Led By: Ryan Taft, national sales trainer & leadership coach
Between intensives, you’ll deepen your skills through mentorship, structured assignments, and collaboration with other high-growth leaders.
What You’ll Get
The tools, structure, and support to coach at the highest level—and sustain it.
📘 The 4E Coaching Method™ that turns feedback into performance-driving conversations.
🎯 Expert mentorship and feedback from coaches who walk the talk.
💬 Real-world, hands-on practice that builds skill through doing, not theory.
🤝 A peer community of driven leaders who hold each other to a higher standard.
🧭 Playbooks and templates you will apply immediately.
🏅 Official certification and digital credential as a RevenueGetter Coach.
Reviews
“Through the strategies in RevenueGetter, I went on to win the Salesperson of the Year Award.
— CHARLIE PENOVICH
“Ryan has an unmatched ability to transform sales teams by elevating culture, sharpening habits, and driving strategic thinking.”
— SHANT SAMTANI
“Ryan leads with heart, challenges with love, and brings out the best in people.”
— JUSTIN PRINCE
“Ryan’s ability to challenge, inspire, and connect on a human level has elevated how we communicate, lead, and perform.”
— LINNEA CHAPMAN
Led by Ryan Taft
Creator of the RevenueGetter Method
For more than two decades, Ryan Taft has helped leaders across industries turn coaching into performance that lasts. Known for his bold, people-first approach, he’s coached thousands of sales, operations, and executive leaders to drive results through clarity, accountability, and culture.
A Certified Speaking Professional and sought-after keynote speaker, Ryan delivers workshops and keynotes for organizations nationwide—equipping leaders to elevate people, performance, and profit.
He’s the author of multiple books on leadership and sales, with his newest, RevenueGetter, coming soon. When it comes to helping leaders coach for real impact, few do it better.
What People Are Saying
