Early enrollment pricing ends July 31st. Tuition increases from $8,888 to $10,000 on August 1st. Enroll now and save $1,112 →
Early enrollment pricing ends July 31st. Tuition increases from $8,888 to $10,000 on August 1st. Enroll now and save $1,112 →
Revenue Is No Longer a Sales Problem.
It’s a Leadership One.
The RevenueGetter Coaching Certification is a 12-month program that gives revenue-responsible leaders the frameworks, practice, and credential to coach their teams for measurable performance improvement—not just better conversations.
Led by Ryan Taft, Certified Speaking Professional and author of RevenueGetter
Price increases to $10,000 on August 1st.
Right now, you probably run one-on-ones that feel like status updates.
You give feedback that sounds vague even as you're saying it. You know someone on your team is struggling, and you’ve told them what to fix, but three months later they’re still doing the same thing.
AI tools can tell you what a coaching conversation should look like. They can summarize a call, flag a missed step, and generate a development plan. What they cannot do is teach you how to sit across from a person who is defensive, overwhelmed, or stuck, and actually move them forward.
That’s a human skill. And right now, most leaders are doing it by instinct—hoping it works.
According to Gartner, 85% of new managers receive no formal training before stepping into their role. They were promoted because they performed. Nobody trained them to develop performance in others. That gap has a real cost.
“RevenueGetter is the playbook every sales leader wishes they’d had on day one. Engaging and grounded in real experience—this is the kind of book that actually moves the needle.”
— DR. MARSHALL GOLDSMITH
Thinkers50 #1 executive coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
Three private programs have already run with leading organizations in the home building industry. A fourth starts this fall.
What the Program Looks Like
Over 12 months, you’ll attend four full-day in-person intensive sessions held at rotating national locations—so no one is always making the longest trip. The 2026 class met in Phoenix, Charleston, Chicago, and San Antonio.
Between sessions, you’ll complete monthly one-hour coaching calls, structured assignments tied directly to the real conversations you’re already having with your team, and peer practice sessions with other leaders in the program.
Session 4 is your test-out. If you’ve been doing the work—attending sessions, completing coaching assignments, and implementing the frameworks with your team—you will pass. You’ll receive an official credentialed certification and a digital badge to add to your LinkedIn profile.
📘 The 4E Coaching Method™ — a repeatable four-step framework for turning any coaching moment into measurable behavior change
🎯 The Microskill Identifier Tool — so you always know exactly which behavior to coach, not just what outcome you want
🧭 The RevenueGetter Coaching Planner™ — a pre-session planning tool used before every coaching conversation
💬 Pipeline Impact Call frameworks to turn lead reviews into coaching intelligence
🤝 Peer community access — 20 leaders from across the country who hold each other accountable through the year
🗓️ Monthly live coaching from Ryan Taft
🏅 Official certification and LinkedIn digital badge
“RevenueGetter gets right to the heart of what separates average managers from transformational leaders: coaching.”
— RYAN ESTIS, keynote speaker, entrepreneur, and coauthor of the bestseller Prepare for Impact
“RevenueGetter shows that the secret to breakthrough performance isn’t more pressure—it’s more creativity, curiosity, and coaching. Every growth-minded leader should read this book.”
— JOSH LINKNER, five-time tech entrepreneur and New York Times bestselling author of Disciplined Dreaming and Big Little Breakthroughs
What Changes After Certification
You’ll know exactly which performance gap is holding each person on your team back—and you’ll have a coaching approach that fits that gap specifically, not a one-size feedback template you apply to everyone. Your team members will start owning their improvement instead of waiting for direction. Your one-on-ones will stop feeling like status updates and start feeling like the most valuable hour in their week.
And you’ll have a credential that says what most management training doesn’t give you: proof that you can develop people, not just manage them.
Joining the January 2027 Program Class
For individual leaders ready to invest in their own development. Join a leadership group of up to 20 peers from across the country. Four national in-person intensives, monthly coaching, and a full year of deliberate practice.
Certify Your Leadership Layer
If you have eight or more sales leaders or managers, a private program builds the same coaching language and framework across your entire leadership layer simultaneously—using your real deals, your real challenges, and your actual performance data as the coaching material.
This is a significant investment.
It is. This isn’t a two-day workshop with a workbook. It’s 12 months of deliberate coaching practice with live mentorship, real accountability, and a credential at the end. Most leadership development programs give you a weekend and a PDF. This gives you a year of actually doing the work, with someone who will tell you when your coaching isn’t landing and show you how to fix it. Two payment windows are available—see below.
I don’t have time for a year-long program.
The in-person commitment is four one-day sessions across the year. Monthly coaching calls are one hour. The assignments between sessions are tied to conversations you’re already having with your team—they make those conversations more intentional, not additional. Most participants tell us the program doesn’t add to their workload. It makes their existing workload more effective.
I already use AI coaching tools with my team.
AI tools can identify a performance pattern, summarize a call, and generate a coaching script. What they cannot do is read the room, earn trust in a difficult conversation, or help someone who is resistant to feedback actually receive it. The RevenueGetter Certification teaches the part no platform can automate: the human judgment and relational skill that turns a coaching moment into a lasting behavior change.
Enrollment & Pricing
Because the program is limited to 20 seats and we cannot replace seats once the year begins, enrollment requires payment in full before the January start date. Two pricing windows are available depending on when you’re ready to commit.
Early Enrollment:
$8,888
Enroll and pay in full by July 31st. This is the best available rate. The 2026 program class filled. 20 seats available for January 2027.
Standard Enrollment:
$9,444
Pay in full by December 1st, 2026. Same program, same credential. Payment must be completed before the January start date.
After August 1st, tuition increases to $10,000. Questions about enterprise pricing for your organization? Contact Ryan directly.
Led by Ryan Taft
Creator of the RevenueGetter Method
Ryan Taft has spent more than two decades inside sales organizations, coaching the leaders responsible for developing the people responsible for revenue. He’s worked with teams across the country, from individual contributors to executive leadership, and what he consistently finds is the same gap: technically strong leaders who were never taught how to develop the people around them.
The RevenueGetter Certification is the program he built because that gap has a real cost—in performance, in retention, and in the revenue that never gets closed because no one knew how to help the person who could have closed it. Ryan is a Certified Speaking Professional and the author of RevenueGetter, the methodology this certification is built on.
Program Details
Length: 12 months
Format: Hybrid (Quarterly in-person intensives + ongoing virtual coaching)
Led By: Ryan Taft, national sales trainer & leadership coach
Between intensives, you’ll deepen your skills through mentorship, structured assignments, and collaboration with other high-growth leaders.
Reviews
“Through the strategies in RevenueGetter, I went on to win the Salesperson of the Year Award.
— CHARLIE PENOVICH
“Ryan has an unmatched ability to transform sales teams by elevating culture, sharpening habits, and driving strategic thinking.”
— SHANT SAMTANI
“Ryan leads with heart, challenges with love, and brings out the best in people.”
— JUSTIN PRINCE
“Ryan’s ability to challenge, inspire, and connect on a human level has elevated how we communicate, lead, and perform.”
— LINNEA CHAPMAN
What People Are Saying
The Methodology Behind the Certification
The frameworks you’ll certify in—the 4E Coaching Method™, the Microskill Identifier Tool, the Pipeline Impact Call system—are grounded in the ideas in the book RevenueGetter. If you want to read the thinking before you commit to the program, start there.